33% of Amazon UK sellers now sell on the other 4 Amazon European Marketplaces. Amazon sellers in Europe can create one seller account for all 5 Marketplaces; UK, Germany, France, Italy & Spain. Feedback is linked to this single account, so it’s possible to calculate the percentage of feedback from each Amazon marketplace and the total positive feedback for each seller.
Feedback scores are important as it’s possible to guesstimate sales volumes using feedback scores. For example, Amazon says 10-20% of sales give feedback. However, many sellers believe a ratio of 2-7% is more realistic. Many factors including product category, price and multiple purchases will all influence the actual sales to feedback ratio.
UKOnlineStores have identified 86,714 active sellers on Amazon UK. 33% of these active UK sellers now sell on all the other 4 Amazon European Marketplaces. This is based on having at least 1 positive feedback score across each Amazon marketplace; Germany, Italy, France & Spain in the last 12 months.
Amazon have helped sellers sell throughout Europe thanks to their fulfilment network. 41% of Amazon UK are taking advantage of Fulfilment by Amazon (FBA).
FBA sellers have 3 options available to help sell abroad; European Fulfilment Network (EFN), Multi-Country Inventory (MCI) or Pan-European FBA. The latter launched in 2016 aims to help boost SME exports.
EFN – offer sellers the choice of Amazon EU distribution center to store products & ship to other countries when ordered. Prime is available.
MCI – seller can store products in multiple countries distribution centers & Prime is available when stock is held in the country of order received.
Pan-European FBA – Products sent to sellers European distribution centre of choice and Amazon redistributes products to other countries centers based on demand. Prime is available in all 5 Amazon European Marketplaces.
Many sellers still fulfil orders (FBM) but FBA has helped the growth of selling in Europe. 58% of Amazon UK active sellers are also selling on Amazon marketplace in Germany, 55% in France, 51% in Italy & 47% in Spain. This has increased significantly even since early 2017.
UKOnlineStores has ranked the 33% of UK sellers that sell on all 4 other European Amazon marketplaces. They have been ranked by their total positive feedback score in the last 12 months from all 5 marketplaces.
The Top 100 Amazon UK sellers in Europe are listed below. The % split of total positive feedback from each Amazon European marketplace is given. For example, 41% of AnkerDirect’s total positive feedback score is from the UK.
6 out of the top 10 are within the Electronics category. Many sellers are not UK based businesses. CSL-Computer, KW-Commerce & Songmics, 3 out of the top 5, are from Germany. AnkerDirect is from Hong Kong and only UGREEN GROUP LIMITED, in 4th position, is from the United Kingdom.
Top 100 Amazon UK European Sellers
Seller Name
UK Store
Main Category
No. of UK Products
Total Positive Feedback*
UK Rank
UK_Count_12_Positive
UK %
DE_Count_12M_Positive
DE %
IT_Count_12M_Positive
IT %
FR_Count_12M_Positive
FR %
ES_Count_12M_Positive
ES %
1
AnkerDirect
Electronics
286 Products
97,137
11
39,823.00
41%
37,029.00
38%
10,693.00
11%
7,880.00
8%
1,712.00
2%
2
CSL-Computer
Electronics
376 Products
87,435
102
9,648.00
11%
48,166.00
55%
11,525.00
13%
10,488.00
12%
7,608.00
9%
3
KW-Commerce
Electronics
Over 5,000 Products
80,707
180
6,727.70
8%
34,721.28
43%
19,480.23
24%
8,346.66
10%
11,431.53
14%
4
UGREEN GROUP LIMITED UK
Electronics
312 Products
72,870
34
18,023.00
25%
17,461.00
24%
13,597.65
19%
15,189.00
21%
8,600.00
12%
5
Songmics
Home & Kitchen
897 Products
68,086
52
14,269.00
21%
19,511.91
29%
12,926.43
19%
12,636.36
19%
8,742.69
13%
6
longtop
Electronics
248 Products
57,644
26
23,588.00
41%
3,605.58
6%
14,959.89
26%
9,514.89
17%
5,976.63
10%
7
DOMU UK
Home & Kitchen
830 Products
54,023
10
48,846.60
90%
1,747.35
3%
647.00
1%
1,839.46
3%
943.00
2%
8
JEDirect UK
Electronics
231 Products
51,869
29
21,802.00
42%
7,445.00
14%
9,039.00
17%
6,380.00
12%
7,203.00
14%
9
STK e-Shop
Jewellery
Over 90,000 Products
46,114
67
12,408.24
27%
9,341.36
20%
5,921.22
13%
12,833.82
28%
5,610.15
12%
10
Fintie EU
Computers
582 Products
45,002
36
16,792.00
37%
16,718.00
37%
3,973.00
9%
4,402.53
10%
3,116.52
7%
11
Highly One
Music
Over 60,000 Products
34,948
236
5,786.55
17%
8,087.86
23%
5,137.30
15%
11,105.13
32%
4,832.10
14%
12
AICEK UK
Electronics
676 Products
34,131
929
2,341.00
7%
4,555.98
13%
12,908.00
38%
7,018.11
21%
7,308.00
21%
13
MoKoDirect EU
Computers
434 Products
32,286
59
12,914.00
40%
6,340.00
20%
5,145.03
16%
3,138.30
10%
4,749.03
15%
14
oodji
Clothing
Over 4,000 Products
32,006
404
4,092.66
13%
8,408.00
26%
7,619.04
24%
6,518.16
20%
5,368.77
17%
15
Newin Home
Home & Kitchen
Over 5,000 Products
29,773
25
23,856.14
80%
1,629.02
5%
544.31
2%
3,542.28
12%
201.45
1%
16
supermart USA
Stationery
Over 80,000 Products
28,160
50
14,331.75
51%
4,288.32
15%
3,186.88
11%
4,228.45
15%
2,125.32
8%
17
countryhouselibrary
Music
Over 200,000 Products
28,044
19
26,111.43
93%
991.34
4%
33.95
0%
880.65
3%
26.97
0%
18
ESR Case EU Store
Electronics
169 Products
27,988
93
10,128.00
36%
3,194.73
11%
5,315.31
19%
5,152.95
18%
4,198.00
15%
19
EasyAcc Store
Electronics
299 Products
27,196
193
6,494.00
24%
13,077.00
48%
5,101.00
19%
1,559.00
6%
965.00
4%
20
First4Spares
Home & Kitchen
Over 10,000 Products
26,724
28
22,611.67
85%
1,138.04
4%
802.19
3%
1,720.45
6%
452.14
2%
21
Inateck
Electronics
136 Products
26,581
260
5,494.00
21%
10,113.00
38%
4,050.00
15%
4,738.00
18%
2,186.00
8%
22
NEON Mart
Lighting
175 Products
26,048
122
8,900.10
34%
8,225.00
32%
2,515.59
10%
3,389.76
13%
3,018.51
12%
23
Blue Herbs
Health
Over 1,000 Products
25,338
31
20,787.00
82%
1,387.00
5%
1,002.87
4%
1,355.31
5%
805.86
3%
24
dEcolectrix
Electronics
Over 9,000 Products
24,739
146
7,688.26
31%
9,918.52
40%
1,884.60
8%
5,245.20
21%
3.00
0%
25
naissance
Health
766 Products
24,550
88
10,218.95
42%
4,527.36
18%
3,323.84
14%
4,071.36
17%
2,408.51
10%
26
DEUBA-UK
Home & Kitchen
156 Products
23,778
943
2,319.27
10%
18,270.45
77%
1,003.86
4%
1,429.82
6%
755.37
3%
27
Rankie-Direct
Electronics
89 Products
23,754
128
8,616.96
36%
4,544.00
19%
4,546.08
19%
3,552.00
15%
2,495.79
11%
28
protectionfilms24 United Kingdom
Electronics
Over 100,000 Products
23,234
425
3,955.80
17%
5,607.57
24%
5,979.61
26%
3,886.45
17%
3,804.75
16%
29
Sonline-HK
DIY
Over 40,000 Products
22,766
451
3,801.60
17%
4,203.22
18%
3,917.30
17%
7,533.55
33%
3,311.00
15%
30
Electronic-Star-UK
Electronics
Over 1,000 Products
22,604
2,709
973.71
4%
10,151.82
45%
4,852.60
21%
4,166.70
18%
2,459.52
11%
31
meinemarkenmode
Clothing
Over 3,000 Products
21,711
1,508
1,606.77
7%
14,981.67
69%
1,897.28
9%
1,925.70
9%
1,300.46
6%
32
*MEMORYKING*
Electronics
205 Products
21,245
3,750
734.00
3%
16,528.00
78%
1,383.00
7%
1,401.00
7%
1,199.00
6%
33
Hisert
Clothing
Over 4,000 Products
20,714
1,258
1,891.89
9%
10,576.00
51%
2,856.15
14%
3,804.00
18%
1,586.00
8%
34
Trend Mall
Jewellery
Over 5,000 Products
19,813
508
3,548.58
18%
2,985.08
15%
3,683.54
19%
3,214.12
16%
6,381.80
32%
35
COOZO UK
Clothing
Over 30,000 Products
19,576
48
14,830.20
76%
937.86
5%
1,445.84
7%
1,586.70
8%
776.16
4%
36
Poweradd
Electronics
34 Products
19,475
295
5,006.43
26%
3,054.15
16%
1,849.32
9%
4,383.00
23%
5,182.65
27%
37
VoxonStore
Electronics
40 Products
19,399
76
11,398.00
59%
2,027.00
10%
2,852.19
15%
1,539.45
8%
1,583.00
8%
38
DékorWNN
Home & Kitchen
Over 2,000 Products
18,996
351
4,432.54
23%
3,638.74
19%
4,342.69
23%
3,871.98
20%
2,710.18
14%
39
The Light Factory
Lighting
Over 2,000 Products
18,451
44
15,760.32
85%
598.95
3%
586.08
3%
919.00
5%
587.07
3%
40
Patox
Unknown
18,373
833
2,529.00
14%
2,751.21
15%
3,860.01
21%
4,108.50
22%
5,125.23
28%
41
Nu U Nutrition
Health
44 Products
18,301
106
9,258.00
51%
5,154.00
28%
2,233.00
12%
861.00
5%
795.00
4%
42
YanTop EU
Electronics
129 Products
18,128
246
5,666.76
31%
1,190.70
7%
1,568.16
9%
3,494.70
19%
6,208.29
34%
43
D & B ENTERTAINMENT
Electronics
Over 20,000 Products
18,026
38
16,682.00
93%
374.22
2%
364.00
2%
430.65
2%
175.23
1%
44
eaglebooksUK
Stationery
Over 8,000 Products
17,965
37
16,702.14
93%
584.91
3%
255.60
1%
137.61
1%
285.51
2%
45
Europe Sellers Kings
Shoes&Bags
Over 4,000 Products
17,940
949
2,309.00
13%
2,907.00
16%
5,023.26
28%
3,959.00
22%
3,742.20
21%
46
A ENTERTAINMENT
Electronics
Over 20,000 Products
17,827
49
14,815.35
83%
923.00
5%
656.37
4%
1,059.30
6%
373.00
2%
47
Mountain Warehouse
Sports
Over 2,000 Products
17,771
58
13,254.44
75%
1,916.46
11%
655.04
4%
1,252.23
7%
693.68
4%
48
RAREWAVES USA
Toys&Games
Over 400,000 Products
17,656
125
8,732.91
49%
1,716.65
10%
321.21
2%
5,181.74
29%
1,704.00
10%
49
cherrypickelectronics
Electronics
Over 400,000 Products
16,926
86
10,345.86
61%
1,928.64
11%
2,077.60
12%
1,500.38
9%
1,074.08
6%
50
P & F France
Electronics
4 Products
16,672
19,634
101.85
1%
372.40
2%
1,328.10
8%
14,869.44
89%
1.00
0%
51
King Electronics®
Electronics
240 Products
16,594
37,704
26.00
0%
15.00
0%
130.00
1%
36.86
0%
16,386.55
99%
52
DVDMAX-UK
Toys&Games
Over 70,000 Products
16,588
195
6,460.74
39%
4,685.67
28%
1,547.37
9%
3,178.89
19%
715.77
4%
53
angemart1999
Jewellery
Over 100,000 Products
16,314
198
6,408.00
39%
2,164.14
13%
2,032.32
12%
2,812.40
17%
2,897.34
18%
54
Rinkit Ltd
Industry
Over 9,000 Products
16,015
55
13,676.00
85%
660.57
4%
265.92
2%
1,259.06
8%
154.23
1%
55
SYNCWIRE UK
Electronics
20 Products
15,968
166
7,277.00
46%
3,863.00
24%
1,832.00
11%
1,805.00
11%
1,191.00
7%
56
H&S Alliance UK Ltd
Home & Kitchen
163 Products
15,919
42
15,861.00
100%
35.00
0%
5.00
0%
11.00
0%
7.04
0%
57
GoldenSwing
Electronics
81 Products
15,889
142
7,778.00
49%
1,619.94
10%
1,832.00
12%
2,488.86
16%
2,171.07
14%
58
Character UK
Clothing
858 Products
15,869
162
7,429.95
47%
2,627.46
17%
2,318.58
15%
1,785.96
11%
1,707.75
11%
59
Betron Limited ( VAT Registered)
Electronics
94 Products
15,790
43
15,779.61
100%
4.98
0%
1.00
0%
3.00
0%
2.01
0%
60
Shilager
Jewellery
Over 7,000 Products
15,621
177
6,807.61
44%
1,792.70
11%
212.96
1%
2,792.24
18%
4,015.54
26%
61
SWEETY LIFE
DIY
Over 80,000 Products
15,593
305
4,898.04
31%
1,999.80
13%
1,896.35
12%
5,379.21
34%
1,419.86
9%
62
Etekcity Corporation
Home & Kitchen
31 Products
15,203
303
4,921.00
32%
4,180.00
27%
2,233.00
15%
1,898.00
12%
1,971.00
13%
63
iZilla
Electronics
99 Products
15,194
60
12,899.06
85%
652.81
4%
889.84
6%
534.60
4%
218.50
1%
64
OFF PRICE STORE
Home & Kitchen
400 Products
15,057
1,255
1,894.08
13%
7,865.28
52%
1,875.98
12%
2,521.30
17%
900.48
6%
65
The Wax Outlet
Home & Kitchen
421 Products
14,958
178
6,768.86
45%
2,178.54
15%
4,819.64
32%
972.91
7%
218.88
1%
66
Superfood Market
Grocery
Over 100,000 Products
14,909
51
14,285.70
96%
269.28
2%
135.36
1%
172.48
1%
47.00
0%
67
HOOMIL
Electronics
99 Products
14,650
1,085
2,108.00
14%
7,472.00
51%
1,757.00
12%
2,513.00
17%
800.00
5%
68
Printing Pleasure
Computers
Over 1,000 Products
14,561
176
6,877.30
47%
1,640.27
11%
4,928.60
34%
582.12
4%
533.61
4%
69
Superfooduk
Grocery
Over 10,000 Products
14,131
57
13,296.69
94%
198.00
1%
253.17
2%
186.12
1%
198.00
1%
70
Cambridge Pet Store
Pet
Over 1,000 Products
14,027
64
12,725.46
91%
501.00
4%
198.00
1%
400.82
3%
202.00
1%
71
MysticMoments
Health
Over 6,000 Products
13,999
257
5,535.04
40%
1,517.04
11%
3,550.28
25%
2,345.46
17%
1,051.38
8%
72
F & F Stores
Toys&Games
512 Products
13,871
79
11,107.80
80%
505.00
4%
682.11
5%
984.06
7%
593.00
4%
73
demiawaking
Stationery
Over 10,000 Products
13,578
284
5,199.35
38%
1,541.70
11%
3,222.96
24%
2,917.41
21%
696.96
5%
74
Wellshine
Home & Kitchen
109 Products
13,465
526
3,419.46
25%
1,831.36
14%
2,611.70
19%
2,748.90
20%
2,853.90
21%
75
TradeNRG (UK VAT Registered)
Electronics
Over 1,000 Products
13,331
62
12,770.01
96%
34.00
0%
177.21
1%
252.45
2%
98.00
1%
76
OMOTON UK
Electronics
82 Products
13,317
770
2,727.00
20%
4,478.60
34%
943.47
7%
3,373.00
25%
1,795.86
13%
77
worldofbargain888
Home & Kitchen
Over 4,000 Products
13,307
63
12,758.13
96%
103.55
1%
139.32
1%
200.56
2%
105.56
1%
78
WOLTU GmbH
Home & Kitchen
793 Products
13,159
2,160
1,175.64
9%
7,566.72
57%
1,866.28
14%
2,226.80
17%
324.48
2%
79
SeedPower
Home & Kitchen
102 Products
13,024
235
5,792.78
44%
1,726.56
13%
2,916.54
22%
1,205.82
9%
1,383.03
11%
80
elephANT
Electronics
47 Products
12,894
856
2,471.04
19%
2,829.42
22%
2,948.22
23%
2,372.04
18%
2,274.03
18%
81
cadorabo-shop
Electronics
Over 3,000 Products
12,879
2,165
1,173.06
9%
4,509.45
35%
2,909.61
23%
3,216.36
25%
1,071.18
8%
82
LamicallDirect
Electronics
24 Products
12,877
271
5,339.00
41%
3,209.00
25%
2,131.00
17%
1,041.00
8%
1,157.00
9%
83
SDE Online
Sports
Over 1,000 Products
12,847
108
9,159.90
71%
1,057.76
8%
1,160.56
9%
1,422.00
11%
46.98
0%
84
One Retail Group
Home & Kitchen
52 Products
12,803
172
7,055.73
55%
1,951.29
15%
1,412.18
11%
1,306.34
10%
1,078.11
8%
85
and-on store
Electronics
10 Products
12,698
17,457
122.40
1%
142.80
1%
12,002.86
95%
315.04
2%
115.08
1%
86
I-Blason EU
Electronics
437 Products
12,668
328
4,698.54
37%
3,636.27
29%
1,666.00
13%
1,458.00
12%
1,209.78
10%
87
London General Insurance Company Limited
Electronics
Over 3,000 Products
12,644
272
5,318.04
42%
3,421.47
27%
1,916.73
15%
1,363.12
11%
625.50
5%
88
Fly Service
DIY
Over 90,000 Products
12,582
200
6,397.00
51%
456.39
4%
1,466.01
12%
2,861.10
23%
1,402.44
11%
89
Illusdesign EU_ESR Authorized
Electronics
335 Products
12,542
287
5,166.81
41%
3,366.00
27%
1,454.31
12%
1,574.49
13%
980.98
8%
90
Oypla
Home & Kitchen
546 Products
12,533
65
12,479.05
100%
29.04
0%
12.06
0%
4.00
0%
9.00
0%
91
docsmagic
Toys&Games
Over 10,000 Products
12,526
415
4,032.00
32%
3,549.00
28%
1,752.00
14%
2,064.00
16%
1,129.00
9%
92
RT Technology
Beauty
Over 80,000 Products
12,447
493
3,605.76
29%
3,254.16
26%
1,942.08
16%
2,490.54
20%
1,155.22
9%
93
Wright Direct
Home & Kitchen
184 Products
12,383
1,033
2,193.00
18%
4,142.16
33%
2,188.00
18%
2,310.66
19%
1,549.35
13%
94
MatrixSight
Electronics
71 Products
12,348
1,397
1,717.00
14%
1,860.00
15%
3,389.00
27%
2,663.00
22%
2,719.00
22%
95
Monicater
Sports
Over 3,000 Products
12,235
673
2,960.58
24%
2,284.75
19%
3,783.97
31%
1,153.33
9%
2,052.48
17%
96
Gardener's Dream Ltd
Garden
Over 2,000 Products
12,232
68
12,114.24
99%
22.00
0%
27.00
0%
62.72
1%
7.00
0%
97
DVD Overstocks
Electronics
Over 8,000 Products
12,227
81
10,780.00
88%
491.00
4%
280.17
2%
462.00
4%
214.00
2%
98
Guohe
Electronics
845 Products
12,177
298
4,955.00
41%
1,433.52
12%
2,134.44
18%
1,380.00
11%
2,275.00
19%
99
COM-FOUR Vertriebs GmbH
Garden
Over 1,000 Products
12,110
2,637
995.00
8%
8,278.00
68%
998.00
8%
1,181.00
10%
658.35
5%
100
Simpeak.U Store
Electronics
181 Products
12,038
427
3,950.10
33%
2,327.50
19%
2,959.00
25%
1,105.00
9%
1,696.86
14%
*Total Positive Feedback is based on positive feedback scores in the last 12 months from all 5 Amazon Marketplaces. Feedback score information from October 2018.
UKOnlineStores.co.uk ranks Amazon UK sellers and tracks feedback scores. Search feedback scores for all UK sellers using our Feedback Finder Tool.
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