The country with the most sellers on Amazon UK marketplace is China. Including Hong Kong, China represents 34% of the total sellers on the UK marketplace. The United Kingdom is the next largest group with 20% of sellers.
Due to regulations in Europe, marketplace sellers are required to provide contact information. This has enabled us to identify the country of origin for sellers on Amazon UK marketplace, although 22% of sellers are still unidentifiable.
9% of sellers are from Germany, with 4% from Italy, 3% from France & 2% from Spain. This comes as little surprise due to the close proximity of these countries to the UK and the promotion of FBA (fulfilment by Amazon). They provide 3 options now to help with selling across all Amazon European marketplaces;European Fulfilment Network (EFN), Multi-Country Inventory (MCI) or Pan-European FBA. The latter launched in 2016 aims to help boost SME exports.
While China and Hong Kong represent the largest group of sellers, this dominance is not shown in the seller rankings. Only 1 of the top 20 sellers are from China, AnkerDirect from Hong Kong, which is ranked 11 by positive feedback counts in the last 12 months.
The top 20 UK sellers have a total positive feedback count of 1.17 million in the last 12 months compared to 251,292 by the top 20 Chinese sellers. USA sellers, which represent only 2.6% of all sellers, have a positive feedback count of 315,151 for their top 20 sellers.
These figures indicate that the British consumer prefers to purchase from UK sellers despite the volume of Chinese sellers on the Amazon UK marketplace.
Top 20 Amazon UK Sellers by Country
Focusing on the top 20 sellers on Amazon UK marketplace by country of origin we can view their main product category & number of products listed. The Amazon UK ranking position is provided, based on the number of positive feedback’s in the last 12 months, from 111,452 UK sellers. The sellers lifetime feedback count is shown along with the % of positive feedback in the last 12 months.
Top 20 Chinese Sellers on Amazon UK Marketplace
The top 20 Chinese sellers on Amazon UK marketplace have a total lifetime feedback count of 853,719, with almost half having a 100% feedback score in the last 12 months.
9 of the top 20 Chinese sellers are from Shenzhen in Guangdong province, while 8 are from Hong Kong. One seller is from the city of Cixi in Zhejiang province and the other top 20 chinese seller on Amazon UK marketplace comes from Jiangxi province in the southeast of China.
Top 20 British Sellers on Amazon UK Marketplace
Top 20 British Sellers on Amazon UK
The top 20 British sellers on Amazon UK marketplace have a total lifetime feedback score of 18,284,866. This is significantly high than the next highest, the USA with a feedback score of nearly 4 million. The high feedback for British sellers could help explain why only 2 top 20 sellers have a 100% feedback score in the last 12 months, compared to 9 of the top 20 Chinese & German sellers.
Top 20 German Sellers on Amazon UK Marketplace
The top 20 German sellers on Amazon UK marketplace have a total lifetime feedback count of 1,126,829, with 9 sellers having a 100% feedback score in the last 12 months.
Top 20 USA Sellers on Amazon UK Marketplace
The top 20 US sellers on Amazon UK marketplace have a total lifetime feedback count of 3,954,908, the highest amount for any countries sellers except British sellers. 4 out of the top 20 US sellers have a 100% feedback score in the last 12 months.
4 of the Top 20 USA sellers are from Florida, 3 from Delaware and 2 sellers from each of the following states; North Carolina, Pennsylvania, Maryland, California and Indiana.
DirectToU, LLC in Florida, owns all your music, the top ranking USA seller on Amazon UK (UK Rank 9) and Fulfillment Express, 13th best USA seller (UK Rank 130). They have a total lifetime feedback score of 1,837,786, which represents nearly 50% of the top 20 USA sellers lifetime feedback score.
Search all Amazon UK Sellers
To search all Amazon UK sellers and see their latest feedback scores, fulfilment type and Amazon UK ranking position use our Feedback Finder.
All information in this article, including sellers Amazon UK ranking position and feedback scores, was from October 2018 data.